May 30, 2026
Pop-up language documented as also citing balance-transfer and intro-APR history
Date approximate; reflects the OMAAT guide's update date, not the wording change itself. The message references history with balance transfers, welcome offers, introductory APR offers, and cards opened and closed, and appears after personal information is submitted but before a credit check.
August 28, 2019
Email-banner application links found to suppress the pop-up
Applying through a promotional Amex email link did not trigger the pop-up even for people who had previously seen it; Doctor of Credit urged caution given prior denials without a pop-up.
December 6, 2018
Bonus denials documented even when no pop-up appeared
Multiple reader and Reddit data points described applicants who saw no warning yet were still denied the bonus for eligibility reasons.
October 8, 2018
Denials intensified, reaching applicants with light Amex histories
Doctor of Credit saw many reports of pop-up denials for people with only two or three Amex cards opened slowly over years, while some heavy bonus-chasers were still deemed eligible if they had never held the card.
August 24, 2018
Two pop-up variants confirmed; bypass via phone judged unreliable
One variant cites the applicant's history with American Express; Doctor of Credit remained skeptical that a manually added bonus would actually post.
August 4, 2018
Extended to business cards
The pop-up began appearing on business card applications, having previously shown only on personal cards.
August 1, 2018
Rule first documented (in-application eligibility pop-up on personal cards)
Date approximate. The week before, Amex had added application wording under which vague factors could affect bonus eligibility; TPG then reported a post-submission pop-up telling applicants they were ineligible, with separate variants for prior cardholders and for those flagged on other factors.
July 25, 2018
Application terms broadened to cite history with welcome offers and cards opened and closed
Date approximate. The lifetime limit itself was not new, but the added sentence stated Amex could also weigh the number of cards opened and closed and other factors; the eligibility pop-up tool followed within about a week.